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TIPS FOR THOSE INVOLVED WITH PR
If you are or someone in your organization is dong PR or marketing of your product, consider the following:
*Is anyone in that function calling reporters or editors two days before and event?
*Are all your releases stamped ‘FOR MMEDIATE RELEASE when there really is no time constraint to what you are trying to get across?
*Are you attaching two line headlines to the pitch?
*Is the most important part of the text buried three paragraphs down?
*Is this release really a news item or just ‘something’ about your product you think is important?
*Are there so many numbers crushed into the first couple of lines, it takes time to get to the real story?
*Are you getting angry when reporters on a list respond with a request to be removed?
All of these mistakes and more are in the dozens of press releases I get just as a freelance writer every week. What a mess. It seems as if the basics of PR have been lost along the way.
I know I can help.
Laura Bell
Freelance journalist
Author
PR consultant
SME expert
writer@well.com
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