Business advice


For all those involved in PR
October 21, 2010, 2:25 am
Filed under: Uncategorized

TIPS FOR THOSE INVOLVED WITH PR

 

If you are or someone in your organization is dong PR or marketing of your product, consider the following:

*Is anyone in that function calling reporters or editors two days before and event?

*Are all your releases stamped ‘FOR MMEDIATE RELEASE when there really is no time constraint to what you are trying to get across?

*Are you attaching two line headlines to the pitch?

*Is the most important part of the text buried three paragraphs down?

*Is this release really a news item or just ‘something’ about your product you think is important?

*Are there so many numbers crushed into the first couple of lines, it takes time to get to the real story?

*Are you getting angry when reporters on a list respond with a request to be removed?

All of these mistakes and more are in the dozens of press releases I get just as a freelance writer every week.  What a mess.  It seems as if the basics of PR have been lost along the way.

 

I know I can help.

 

Laura Bell

Freelance journalist

Author

PR consultant

SME expert

writer@well.com

 

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